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When we talk about conquering “twin peaks”, we’re not issuing a challenge to David Lynch. We love the show Twin Peaks, but our goal here is to help non-profits scale and conquer the (sometimes) insurmountable

A few weeks ago, a colleague (@ChrisTuttle) on Twitter asked “What rules should #nonprofits aim for when using Social Media?” We replied, “Engagement not promotion.” And were asked to clarify. Our 117-character response was: Engagement is 2-way, sharing,